PrestaShop is an open-source e-commerce platform that allows users to create online stores. User-friendly, and highly customizable platform, used by small and medium-sized businesses worldwide. It provides a wide range of features, including product management, order management, customer management, and payment gateway integration, making it a great choice for those looking to start an online store.
SEO (Search Engine Optimization-optimization for search engines) is a set of methods and measures that are designed to increase the importance of the site in the eyes of search engines to increase search traffic.
Social Media Marketing, or SMM – is an independent direction of Internet marketing, covering a full range of tasks and goals in the field of promotion in social networks.
SMO is an abbreviation of social media optimization, meaning internal optimization of a website, online store, portal. What does it include? This is working with content, interface and usability, changing the design. For what? The main thing is to establish the relationship of the resource with social networks “on the remote”, that is, without being included in the network itself. The second is to increase the socialization of the site and make it user-friendly.
Traditional advertising formats with a wide coverage are being replaced by targeted advertising, one of the most popular and convenient management services of which is Google AdWords.
Facebook Ads Manager and Instagram Ads Manager is an official Facebook tool that allows you to easily create and manage ads on Instagram and Facebook. An advertiser can track all their campaigns, ad groups or individual ads on Facebook, make the necessary corrections in them and monitor their effectiveness.
Affiliate programs offer to merge traffic to offers with different payment models — for a target action, a confirmed order, an active player, and so on. In the article we will talk about one of the most ambiguous models — about RevShare.
On average, companies spend from 7% to 10% of their revenue on advertising, in particular on CPC advertising. With its help, you can attract a large number of leads in a short period of time. If you set up the advertising campaign correctly.
The essence of the CPA is simple — the advertiser pays partner networks only for the completed actions of users. These are specific targeted operations: registration on the site, subscription to the newsletter, filling out personal data or directly buying.