10000 unique users kitGoogle Ads (Google Adwords) – Traditional advertising formats with a wide reach are being replaced by targeted advertising, one of the most popular and convenient management services.In 1999, Larry Page and Sergey Brin were thinking about how to monetize their project – Google’s most advanced search engine. Its creators did not want to place a banner next to the search results, as everyone did at that time, so as not to use the quality of the search engine’s use by users. And then the idea was proposed to show text ads next to search results thematically related to the user’s search query. This solution turned out to be so perfect that contextual advertising has become one of the most popular tools for Internet advertising and is successfully used to this day.

Price per 10000 unique users.Facebook Ads Manager – an advertising account for creating and managing ads on services and social networks owned by Facebook. In short, it allows advertisers to run ads, track campaigns, make adjustments, and measure placement.