What is Facebook Ads Manager?
Facebook Ads Manager – an advertising account for creating and managing ads on services and social networks owned by Facebook. In short, it allows advertisers to run ads, track campaigns, make adjustments, and measure placement.
What is Facebook Ads Manager used for?
Business Manager is a tool for companies, brands to manage pages, advertising offices, catalogs centrally. It can used not only to launch campaigns but also to measure their results. In addition, in Ads Manager reports, advertisers can use breakdowns to view metrics of interest at the campaign, ad group, and individual ad level.
- On the social network Facebook;
- On the social network Instagram;
- In the service for calling and messaging Messenger;
- On the Audience Network, an affiliate network of websites and apps not owned by Facebook.
Make adjustments to multiple ads at once. In Ads Manager, you can edit settings after the ad has run, for example, change the audience, budget, and ad display locations.
Moreover, need to mention evaluate promotion results. In the advertising office, a specialist will be able to get statistics on advertising campaigns and generate custom reports with the necessary metrics. You can view data for all campaigns at the account level or for individual ads.
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