What is Google Ads?
Google Ads (Google AdWords) – a service that allows you to place contextual advertising in Google search results or on partner sites in its display network. Edwards has a simple, intuitive interface and provides. The user with many tools to create effective advertising campaigns to promote products or services.
Ads are Google’s flagship advertising project and the company’s main source of revenue. On July 24, 2018, the AdWords brand changed its name to Google Ads and also received a new logo. The new brand symbolizes the full range of advertising campaigns available, including search, display, and video campaigns.
To sum up, in simple words is an advertising tool for self-setting up advertising on the Internet. Working on the PPC (Pay Per Click) principle.
What is Google Ads used for?
There are two big structures: Search and Display Network. They serve as a medium where each user receives relevant information from advertisers about their products and services based on their preferences and interests.
In short, here are some benefits of Google Ads:
- Ads help show advertisements to those users who are already searching for similar products or services. In the Google search engine or browsing sites related to your area of business.
- Ads can displayed on the sites of Google and its partners.
- You choose exactly where to show your ads. On any specific sites, in a specific country, city, or even to users of certain districts and streets.
- You can analyze the effectiveness of an advertising campaign using reports and understand where new customers are coming from, who they are, etc.
In addition, advertising in Google search, display media, and the use of remarketing will increase audience reach and the likelihood that the user will take the targeted action.
