What is Magento?
Magento – an open-source e-commerce platform. This platform offers all online stores and business owners a flexible shopping cart system as well as full control over every aspect, content, and functionality of the online store. This platform offers a fairly extensive directory of management, marketing, and search engine optimization tools.
The first version of platform released in 2007 by American developers Roy Rubin and Yoav Kuttner. Magento acquired by eBay and sold in 2015 to the private investment company Permira in June 2011. In May 2018, Magento Inc. became the property of Adobe. In January 2017, Platform received another $ 250 million in investment to develop in the growing Asian e-commerce markets.
Moreover, in February 2013, according to Alexa, Magento was the most popular online store management system in the world.
What is Magento used for?
Magento is the leading e-commerce platform with about 30% of the market. Very solid and powerful CMS. Used by many popular and high-traffic online stores. This implies that it will work well for popular e-commerce sites.
In addition, the platform’s capabilities allow you to scale your store from a few products and simple needs to a simple expansion to tens of thousands of products without the need to switch platforms. Not only that, it offers a wide variety of themes and plugins that can dramatically improve your customer experience.
One of the best aspects as an e-commerce platform – that it has designed as an application that anyone who doesn’t even have developer knowledge can use. Remember that there many aspects of an online store that need to be adjusted in such a way. That their effectiveness depends on your vision of the business.
Market leaders such as L’oreal Paris, Adidas, Nike, Lego, Samsung, and others are developing their online sales powered by Magento.
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