What is Youtube Advertisement?
Youtube Advertisement (Youtube Ads) – the display of your ad video on the video hosting company YouTube or on the Google Display Network with a built-in YouTube player at the location of the banner. Which users can not only view, rate, comment on, add to favorites or share with others, but may also go to your company website or your YouTube channel.
Some history about the Youtube platform: On February 14, 2005, three former PayPal employees – Steve Chen, Chad Hurley, Jawed Karim – founded the company in San Bruno, California. On this day, the trademark, logo, and the youtube.com domain registered.
The idea of the project was born a little earlier, moreover from real problems and needs. So at the end of 2004, Javed tried to find a video. Of the tsunami and the scandalous performance of Jackson and Timberlake on the Internet, but to no avail. And in January 2005, Steve and Chad tried to send a video of the party to their friends but were unable to due to postal restrictions.
In January 2012, the daily number of video views on the site reached 4 billion. It is now the most popular platform for viewing and sharing videos.
What is Youtube Advertisement used for?
YouTube is a huge community of users who regularly watch and share videos. Unlike other forms of media content, YouTube videos can have a powerful emotional impact on viewers through their video and sound effects.
You can improve engagement with your ads (that is, increase the number of links, comments, and likes sent) by promoting them on YouTube and posting them on profiles on the featured video page in various channels.
YouTube ads enable you to reach users at the right time. This can be done in several ways. You can target different types of targeting, such as demographics, viewer interests, placements, and remarketing lists. This way, your video ads will viewed by the users with the most relevant preferences for you.
Benefits of YouTube Ads:
- The huge reach of people at a very low cost per contact. One contact can measured in kopecks.
- Advertise your product in any YouTube video. Even in the videos of any world-famous singer.
- Point targeted setting. With the help of fine-tuning, you can easily find people who are most suitable for you according to the criteria of the target audience.
Like any site, there are different types of YouTube ads. And the amazing thing is, they may not necessarily be in video format. Usually, this is what stops everyone, because no one wants to shoot their videos and upload videos to YouTube. Realizing that it is difficult and not cheap.
